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Creativity and

AI for the

triple transition

The AI-SECRETT project, led by the University of Valencia and funded by the European Union with €7.2 million, sets out to empower Europe’s creative future through Artificial Intelligence.

Ai-Secrett

AI-SECRETT ambitiously aims to foster advanced digital skills and human-centric innovation through artificial intelligence (AI). With €7.2 million in co-funding under the Digital Europe Programme, this four-year project is designed to train a new generation of digitally skilled professionals capable of driving Europe’s digital, green, and social transitions.

Bridging AI and Human Creativity

AI-SECRETT will deliver a comprehensive educational programme that combines a fully online joint master’s on AI for Creativity with shorter modular and micro-credential-based trainings. The curriculum integrates technology and creativity to support the Digital, Green, and Social transitions across seven EU industries, particularly within the cultural and creative sectors.

Advanced 

Digital Skills

Equip professionals and learners with hands-on expertise in AI technologies—especially in generative and predictive AI—that are relevant across industries.

Creative
Empowerment

Develop learning pathways that foster ideation, design, and problem-solving through the support of AI tools, particularly in the cultural and creative sectors.

Human
Centric

Promote the ethical and inclusive use of AI by embedding societal values, sustainability goals, and policy alignment in all educational content.

Cross-Sector
Collaboration

Encourage synergies between academia, industry, policy makers, and cultural practitioners to co-create meaningful, scalable learning solutions.

While generative AI plays a key role in the content development—especially in areas like art, music, design, and storytelling—the project also incorporates data-driven AI approaches such as predictive analytics, recommendation systems, and decision-support tools.

Press release

View More →

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AI SECRETT project has been awarded the European Commission’s Quality Label, ecognising it as a high-quality proposal in a highly competitive evaluation process. It contributes to the objectives of the Strategic Technologies for Europe Platform (STEP), following evaluation by an international panel of independent experts.

A European Alliance of institutions

AI-SECRETT builds upon a broad European alliance of institutions committed to responsible and creative uses of Artificial Intelligence. The network combines academic excellence with real-world expertise from industry, regional governments and cultural institutions.

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Ai-Secrett
Ai-Secrett

Creativity
and AI

for the

triple
transition

The AI-SECRETT project, led by the University of Valencia and funded by the European Union with €7.2 million, sets out to empower Europe’s creative future through Artificial Intelligence.

AI-SECRETT ambitiously aims to foster advanced digital skills and human-centric innovation through artificial intelligence (AI). With €7.2 million in co-funding under the Digital Europe Programme, this four-year project is designed to train a new generation of digitally skilled professionals capable of driving Europe’s digital, green, and social transitions.

Bridging AI and Human Creativity

AI-SECRETT will deliver a comprehensive educational programme that combines a fully online joint master’s on AI for Creativity with shorter modular and micro-credential-based trainings. The curriculum integrates technology and creativity to support the Digital, Green, and Social transitions across seven EU industries, particularly within the cultural and creative sectors.

Advanced 

Digital Skills

Equip professionals and learners with hands-on expertise in AI technologies—especially in generative and predictive AI—that are relevant across industries.

Creative
Empowerment

Develop learning pathways that foster ideation, design, and problem-solving through the support of AI tools, particularly in the cultural and creative sectors.

Human
Centric

Promote the ethical and inclusive use of AI by embedding societal values, sustainability goals, and policy alignment in all educational content.

Cross-Sector
Collaboration

Encourage synergies between academia, industry, policy makers, and cultural practitioners to co-create meaningful, scalable learning solutions.

While generative AI plays a key role in the content development—especially in areas like art, music, design, and storytelling—the project also incorporates data-driven AI approaches such as predictive analytics, recommendation systems, and decision-support tools.

Press release

View More →

AI SECRETT project has been awarded the European Commission’s Quality Label, ecognising it as a high-quality proposal in a highly competitive evaluation process. It contributes to the objectives of the Strategic Technologies for Europe Platform (STEP), following evaluation by an international panel of independent experts.

A European Alliance of institutions

AI-SECRETT builds upon a broad European alliance of institutions committed to responsible and creative uses of Artificial Intelligence. The network combines academic excellence with real-world expertise from industry, regional governments and cultural institutions.

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